ONE CAST. ONE SHOT. ONE SHOP.
SPRING HOURS
Monday - Saturday: 8 to 4
Sunday: closed
SUMMER HOURS
Starting May 1st
Monday - Saturday: 7 to 5
Sunday: 7-3
Open Later on Wednesdays: 7-6
Your One Stop Sport Shop in the Northwoods!
Located and Family Owned in Downtown Boulder Junction WI Since 1975
Carol & Matt Ashley
Upcoming Local
Sportsmans Events
Hunting
Spring Turkey Hunting
Period A: April 15-21
Period B April 22-28
Period C: April 29- May 5
Period D: May 6-12
Period E: May 13-19
Period F: May 20-26
WI DNR
Fishing
Northwoods Fishing Seasons
Season Opens May 2nd!
General Inland Fishing
May 2, 2026 - March 7, 2027
LG Bass: May 2, 26 - Mar 7, 27
Pike: May 2, 26 - Mar 7, 27
Walleye: May 2, 26 - Mar 7, 27
Musky: May 2, 26 - Dec 31
SM Bass: Jun 20, 26 - Mar 7, 27
WI DNR
Boulder Jct. Event
White Deer Triathlon
MAY 16, 2026
Registration Now OPEN
Registration Includes
Participation Medal
Performance t-shirt
Refreshments & post-race snacks
Goodie Bag
Welcome Dinner
Awards Ceremony & After Party
Boulder Jct.
For Details on ALL Boulder Junction Events check with the Boulder Junction Chamber of Commerce
THE HISTORY
NORTHERN HIGHLAND SPORTS
THE STORE
Established in 1975, we've been family owned and part of the Boulder Jct. community for almost 50 years.
It's a pleasure serving you - The Ashley's
Specializing in FISHING EQUIPMENT and APPAREL you will find everything you need to make your vacation
memorable.
Premium Rods & Reels • Lake Maps & Info • Hunting & Camping Gear • Guide Service • Line Winding • Live Bait • Sportswear • Souvenir T-Shirts • Swim Gear • Sweatshirts • Winter Apparel • Boots • Licensing
plus many more...
ASK US
Questions about anything outdoors in Boulder Junction? Fishing, hunting or whatever flavor of fun you are looking for, feel free to shoot us an email and one of us will lend you our expertise.
FAQs
Fishing License Procedures
Hunting License Procedures
CONTACT
Send us an email or call the store direct.
10369 Main Street, Boulder Junction WI 54512
info@northernhighlandsports.com
Phone: 715-385-2134