ONE CAST. ONE SHOT. ONE SHOP.
Summer Hours
Monday - Saturday: 7 to 5
Sunday: 7 to 3
Your One Stop Sport Shop in the Northwoods!
Located and Family Owned in Downtown Boulder Junction WI Since 1975
Carol & Matt Ashley
Fishing & Hunting Licensing Information
Upcoming Local
Sportsmans Events
Northwoods Fishing
Fishing Season 2025 - 2026
Open May 3, 2025 thru Mar 1, 2026
LGM Bass- May 3 - Mar 1, 2026
SM Bass- Jun 21 - Mar 1, 2026
Walleye- May 3 - Mar 1, 2026
Northern Pike- May 3 - Mar 1, 2026
Musky- May 24 - Dec 31, 2025
Wisconsin DNR
Fishing Seminars
Guide on the Side starts MAY 28th
FREE Fishing Seminars held every Wednesday
4pm Wednesdays
Held at Northern Highland Sports. If there is inclement weather the seminars will be moved across the street to the Acorn Lodge.
See full schedule for details.
NHS is a proud "Sponsor"
Boulder Jct. Chamber
Bird Hunting
Spring Turkey Season 2025
Period A - Apr 16 – 22
Period B - Apr 23 – 29
Period C - Apr 30- May 6
Period D - May 7–13
Period E - May 14 – 20
Period F - May 21 – 27
Fall 2025 - Nov 22 - Jan 4, 2026
Wisconsin DNR
For Details on ALL Boulder Junction Events check with the Boulder Junction Chamber of Commerce
THE HISTORY
NORTHERN HIGHLAND SPORTS
THE STORE
Established in 1975, we've been family owned and part of the Boulder Jct. community for almost 50 years.
It's a pleasure serving you - The Ashley's
Specializing in FISHING EQUIPMENT and APPAREL you will find everything you need to make your vacation
memorable.
Premium Rods & Reels • Lake Maps & Info • Hunting & Camping Gear • Guide Service • Line Winding • Live Bait • Sportswear • Souvenir T-Shirts • Swim Gear • Sweatshirts • Winter Apparel • Boots • Licensing
plus many more...
ASK US
Questions about anything outdoors in Boulder Junction? Fishing, hunting or whatever flavor of fun you are looking for, feel free to shoot us an email and one of us will lend you our expertise.
FAQs
Fishing License Procedures
Hunting License Procedures
CONTACT
Send us an email or call the store direct.
10369 Main Street, Boulder Junction WI 54512
info@northernhighlandsports.com
Phone: 715-385-2134