ONE CAST. ONE SHOT. ONE SHOP.
Summer Hours
Monday - Saturday: 7 to 5
Sunday: 7 to 3
Your One Stop Sport Shop in the Northwoods!
Located and Family Owned in Downtown Boulder Junction WI Since 1975
Carol & Matt Ashley
Fishing & Hunting Licensing Information
Upcoming Local
Sportsmans Events
Fishing Seminars
Guide on the Side starts MAY 28th
FREE Fishing Seminars held every Wednesday
4pm Wednesdays
Held at Northern Highland Sports. If there is inclement weather the seminars will be moved across the street to the Acorn Lodge.
See full schedule for details.
NHS is a proud "Sponsor"
Boulder Jct. Chamber
Boulder Jct. Musky Jamboree
Musky Capital Of The World
Musky Tournament
Friday, August 8 – Saturday, August 9
Registration is OPEN
CHECK IN 10:00am-12:30pm on Friday, August 8
Tournament Hours will be 1pm to 8pm Friday, August 8 and 7am to 5pm Saturday, August 9
PRIZES: Top three winning teams
1st - $1,000 and plaques
2nd - $500 and plaques
3rd - $300 and plaques
Boulder Jct. Chamber
Musky Tournament
Northwoods Musky Challenge
Saturday Sept. 13, 2025
Rules & Lake Choice Meeting
Friday Sep 12 - 5:30pm to 7:30pm
at Sayner Pub
Tournament
Saturday Sep 13 - 7am to 5pm
$200 per 2-person Team
PRIZES
1st - $3,000
2nd - $1,500
3rd - $1,000 • 4th - $750 • 5th - $500
For info contact Landy Roepke
Northwoods Muskies
For Details on ALL Boulder Junction Events check with the Boulder Junction Chamber of Commerce
THE HISTORY
NORTHERN HIGHLAND SPORTS
THE STORE
Established in 1975, we've been family owned and part of the Boulder Jct. community for almost 50 years.
It's a pleasure serving you - The Ashley's
Specializing in FISHING EQUIPMENT and APPAREL you will find everything you need to make your vacation
memorable.
Premium Rods & Reels • Lake Maps & Info • Hunting & Camping Gear • Guide Service • Line Winding • Live Bait • Sportswear • Souvenir T-Shirts • Swim Gear • Sweatshirts • Winter Apparel • Boots • Licensing
plus many more...
ASK US
Questions about anything outdoors in Boulder Junction? Fishing, hunting or whatever flavor of fun you are looking for, feel free to shoot us an email and one of us will lend you our expertise.
FAQs
Fishing License Procedures
Hunting License Procedures
CONTACT
Send us an email or call the store direct.
10369 Main Street, Boulder Junction WI 54512
info@northernhighlandsports.com
Phone: 715-385-2134