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ONE CAST.   ONE SHOT.   ONE SHOP.

Summer Hours
Monday - Saturday: 7 to 5
Sunday: 7 to 3

Your One Stop Sport Shop in the Northwoods!

Located and Family Owned in Downtown Boulder Junction WI Since 1975

Carol & Matt Ashley

GIFT CARDS
ORDER ONLINE!
NORTHERN HIGHLAND SPORTS

GIFT CERTIFICATES

The perfect Gift for a sports enthusiast visiting Boulder Junction!

Use the button below to place your order online!

Northern Highland Sports Gift Certificate
Best Catch
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2025

MAY 23rd to Sept 1st

Current 1st Place Anglers!
MUSKY

MUSKY

Bob Hale 43"

PIKE

PIKE

Joe Bertzyk 31¼"

WALLEYE

WALLEYE

Don Avery 29½"

LG Bass

LG Bass

Hunter Spindler 21¼"

SM Bass

SM Bass

Pat Roggow 21¾"

PANFISH

PANFISH

Autumn Biggs Crappie 13¾"

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NHS GEAR
IS HERE!

In Store now...

Summer Merch 2025!

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Upcoming Local
Sportsmans Events

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Fishing Seminars

Guide on the Side starts MAY 28th

FREE Fishing Seminars held every Wednesday

 

4pm Wednesdays

Held at Northern Highland Sports. If there is inclement weather the seminars will be moved across the street to the Acorn Lodge.

See full schedule for details.

NHS is a proud "Sponsor"

View Details & Full Schedule

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Boulder Jct. Chamber

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Boulder Jct. Musky Jamboree

Musky Capital Of The World
Musky Tournament

Friday, August 8 – Saturday, August 9

​Registration is OPEN

CHECK IN 10:00am-12:30pm on Friday, August 8

Tournament Hours will be 1pm to 8pm Friday, August 8 and 7am to 5pm Saturday, August 9

PRIZES: Top three winning teams 

1st - $1,000 and plaques

2nd - $500 and plaques

3rd - $300 and plaques

View all the Details

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Boulder Jct. Chamber

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Musky Tournament

Northwoods Musky Challenge

Saturday Sept. 13, 2025

Rules & Lake Choice Meeting​

Friday Sep 12 - 5:30pm to 7:30pm

at Sayner Pub

Tournament

Saturday Sep 13 - 7am to 5pm

$200 per 2-person Team

PRIZES

1st - $3,000

2nd - $1,500

3rd - $1,000 • 4th - $750 • 5th - $500

For info contact Landy Roepke

262-888-2181 or landyr@execpc.com

View All Details

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Northwoods Muskies

For Details on ALL Boulder Junction Events check with the Boulder Junction Chamber of Commerce

Events
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The Guides

Northwoods Fishing Guides
Boulder Junction has some of the best fishing guides in the Northwoods.
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Our Store
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THE HISTORY
NORTHERN HIGHLAND SPORTS

THE STORE

Established in 1975, we've been family owned and part of the Boulder Jct. community for almost 50 years.
It's a pleasure serving you - The Ashley's 

Specializing in  FISHING EQUIPMENT and APPAREL you will find everything you need to make your vacation

memorable.

Premium Rods & Reels Lake Maps & Info Hunting & Camping Gear Guide Service Line Winding Live Bait Sportswear Souvenir T-Shirts Swim Gear Sweatshirts Winter Apparel Boots  Licensing

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plus many more...

ASK US

Questions about anything outdoors in Boulder Junction?  Fishing, hunting or whatever flavor of fun you are looking for, feel free to shoot us an email and one of us will lend you our expertise.

FAQs

Fishing License Procedures

Hunting License Procedures

Thanks for submitting!

CONTACT

Send us an email or call the store direct.

10369 Main Street, Boulder Junction WI 54512

info@northernhighlandsports.com

Phone:  715-385-2134

Contact
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