ONE CAST. ONE SHOT. ONE SHOP.
Late FALL HOURS
Open @ 8am Everyday
Monday thru Thursday: Open til 4pm
Friday & Saturday: Open til 5pm
Sunday: Open til 1pm
Your One Stop Sport Shop in the Northwoods!
Located and Family Owned in Downtown Boulder Junction WI Since 1975
Carol & Matt Ashley
Upcoming Local
Sportsmans Events
HOLIDAYS 2026
CHRISTMAS WALK
November 27
Friday: 3pm - 7pm​​
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THE LINE-UP
Horse Drawn Wagon 3-7pm Main St.
Bonfire & S'mores 3-7pm @ BJBC
Cookie Walk 4pm @ Acorn Lodge
Santa's Parade 4:45pm on Main St.
Tree Lighting 5pm @ Veterans Park
Santa Pictures 5:30pm @ Community Center​​
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Participate in the Santa parade by decorating a Christmas themed float! - Meet at the Chamber Parking lot by 4:30pm
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Christmas Music, Shopping and More!
November 28th
SMALL BUSINESS SATURDAY!
Saturday: 8am - 10pm
Shop Local!
Boulder Jct.
Northwoods Hunting & Fishing
BIRDS
TURKEY - Sep 12 -1 Jan 3
Early Goose - Closed
Grouse - Sep 12 - Jan 3
Goose - Sep 16 -1 Dec 16
Duck - Sep 26 - Nov 24
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FISHING Season Open​
Pike, Walleye & LG Bass: ​
May 2 - Mar 7, 27
Musky: ​​ May 2 - Dec 31
SM Bass: ​​ Jun 20- Mar 7, 27​​​
WI DNR
For Details on ALL Boulder Junction Events check with the Boulder Junction Chamber of Commerce
THE HISTORY
NORTHERN HIGHLAND SPORTS
THE STORE
Established in 1975, we've been family owned and part of the Boulder Jct. community for almost 50 years.
It's a pleasure serving you - The Ashley's
Specializing in FISHING EQUIPMENT and APPAREL you will find everything you need to make your vacation
memorable.
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Premium Rods & Reels • Lake Maps & Info • Hunting & Camping Gear • Guide Service • Line Winding • Live Bait • Sportswear • Souvenir T-Shirts • Swim Gear • Sweatshirts • Winter Apparel • Boots • Licensing
plus many more...
ASK US
Questions about anything outdoors in Boulder Junction? Fishing, hunting or whatever flavor of fun you are looking for, feel free to shoot us an email and one of us will lend you our expertise.
FAQs
Fishing License Procedures
Hunting License Procedures
CONTACT
Send us an email or call the store direct.
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10369 Main Street, Boulder Junction WI 54512
info@northernhighlandsports.com
Phone: 715-385-2134